Premium Mabroom Dates: Firm Outside, Soft Inside

Premium Mabroom dates come from Madinah and are known for a distinctive texture: firm on the outside, soft on the inside. They are long and slender, reddish-brown, and naturally sweet without being heavy. Best of all for many people, Mabroom is not sticky.

If you want a date that is easy to carry, easy to share and good to eat every day, Mabroom could be the one. Here is why.

What are Mabroom dates?

Mabroom (also spelled Mabroum) is a date variety from Madinah, Saudi Arabia. It is easy to spot thanks to its long, slim shape — very different from the round, dark Ajwa or the big, plump Medjool.

• Shape: long and slender.
• Colour: reddish-brown.
• Texture: slightly dry skin, soft flesh.
• Flavour: naturally sweet, not overpowering.
• Bonus: no sticky fingers.

Why “not sticky” matters

Very soft dates are delicious, but they can get sticky on your hands and in the container. Mabroom is different — the slightly dry skin means each date comes away cleanly. That makes it a practical pick for:

• Desk snacks without a sticky keyboard.
• Kids’ school lunchboxes (remove the stones for little ones).
• Long drives and travel.
• Guest platters and open jars.

Ways to enjoy Mabroom

Iftar and sahur

Mabroom makes a light, pleasant way to break the fast. At sahur, pair it with a glass of milk or a bowl of oats.

With coffee and tea

Its moderate sweetness goes well with Arabic coffee, black coffee or unsweetened tea.

In food

• Slice thinly over salads or yogurt.
• Mix with nuts for a homemade trail mix.
• Chop into muffin batter.

For trail mix, pair Mabroom with something from our nuts collection.

Mabroom compared with other dates

If you like Mabroom’s texture, you may also enjoy Sukkari Mufattal, which is also firm outside and not sticky, but sweeter. For a softer Madinah date, try Ajwa. Compare every variety in our complete guide to dates.

How to store

Keep Mabroom in a cool, dry place out of sunlight. Close the container tightly after opening so the dates do not absorb moisture. Please check the expiry date on the pack.

Mabroom as a gift

AlSultanFood’s Mabroom ships neatly packed, so it works well as a present or door gift for celebrations. It is a nice Ramadan gift for colleagues or neighbours.

Why buy from AlSultanFood?

• Premium-grade Mabroom from Madinah.
• Halal and legally imported.
• Several pack weights.
• Delivery across Malaysia.
• Use code SULTAN for 5% off (minimum spend RM100).

Lunchbox and snack ideas with Mabroom

Because Mabroom is not sticky, it is one of the easiest dates to take with you. Here are a few simple ideas for the week:

1. 1Monday — three Mabroom and an apple in your work lunchbox.
2. 2Tuesday — sliced Mabroom over overnight oats.
3. 3Wednesday — trail mix of chopped Mabroom, almonds and raisins.
4. 4Thursday — a few Mabroom with an afternoon black coffee.
5. 5Friday — a plate of Mabroom to share with colleagues.

For children, remove the stones and chop the dates before packing them. If you would like another Madinah date with a softer bite, try our Safawi dates.

In short

Mabroom suits anyone who wants a practical Madinah date: firm outside, soft inside, naturally sweet and not sticky. It travels well to the office and school, pairs nicely with coffee and looks good on a guest platter. Keep it in a closed container in a cool, dry place and check the expiry date on the pack. If you are just getting to know dates, Mabroom is a great place to start.